Mar 8, 2016 | Tips :)
This week we are continuing the Keeping Your Clients two-part series. Last week we learnt that it costs around 5 times more to attract a new client, than it does to keep an existing one. Already reason enough to get stuck into your Simple Salon Client Retention Report...
Mar 3, 2016 | Tips :)
Before we get stuck into it, it’s time you and I became further acquainted. Since we’re on the topic of retention, I feel it relevant to reveal a little about myself (your author). Whilst settling into writing about client retention, my mind went wandering...
Feb 26, 2016 | Tips :)
You don’t have to be a raging environmentalist to go green in your salon, and don’t worry it’s not about abandoning everything you currently do to go back to the drawing board and recreate your salon operations from the ground up. Nope, it’s...
Feb 17, 2016 | Tips :)
The idea is to start with one salon, one location, work on it until you get the formula right, then replicate it. Of course, if you’re happy with one location, stick with one and do it with excellence. However, maybe you’ve been thinking about how...
Feb 4, 2016 | Tips :)
There’s a plethora of marketing talk out there that one is required to make sense of when trying to learn how to write a successful email to your clients. Gibberish like this “…email produces a ROI for 70% of B2C only marketers”. Say what? Are...
Jan 18, 2016 | Tips :)
With January comes refreshing feelings and new vision. Energising motivation, fresh initiative, and idea-provoking inspiration seem to flow more freely at this time of year. Let’s capitilise on your extra boost of motivation and set in motion a few of your...
