Beauty Exposed Boutique: A Story of Growth and Success

The year was 2007. Debbi Sherlock, a talented beauty therapist, decided to take a leap and start her own business—Beauty Exposed Boutique—from her home. What began as a small, home-based salon quickly became a place where clients could enjoy high-quality beauty treatments. With every client she served, Debbi’s reputation grew.

Her personal touch and attention to detail became the heart of the business. Soon, word spread, and Beauty Exposed became the local go-to for clients who wanted exceptional service. With each recommendation, the business expanded, and it was clear that Debbi was doing something right.

Over the years, Beauty Exposed outgrew Debbi’s home-based setup. The demand for her services continued to rise, so she made a big decision: to move the boutique to a larger commercial space. Now situated in a beautiful day spa in the heart of Somerville on the Mornington Peninsula, Beauty Exposed offers clients a peaceful escape, where they can enjoy luxury treatments at affordable prices.

Debbi and her team pride themselves on staying ahead of beauty trends. They undergo continuous training to ensure their clients receive the best, most up-to-date treatments available. This commitment to quality has helped Beauty Exposed build a loyal client base that continues to grow.

As the business continued to flourish, Debbi wanted to explore new ways to keep her salon fully booked. That’s when Simple Salon approached her with an exciting proposal: try combining SMS Marketing with Online Bookings to boost business. Debbi had heard about this strategy but had not tried it before she thought it would be too hard.

With Simple Salon’s help, she crafted the following SMS message, and she sent it to every customer in her database:

The results were truly astonishing. From the moment the SMS campaign launched, Debbi saw an immediate surge in bookings. In just two weeks, her online bookings revenue increased by an incredible 292%. Even more exciting, 28% of these bookings came from clients she had not seen in at least 6 months.

In Debbi’s own words:

The most amazing result was her Return on Investment (ROI), which hit an impressive 1390%. That’s right—no typo here! For every dollar she spent, she earned that dollar back plus an additional $13.90. Now that’s what you call an outstanding result.

After Debbi found out how easy it was to do this campaign and the convenience of online booking she decided to make a bold move that paid off. She required her clients to make 100% payment upfront for Online Bookings. Initially, she was concerned this might turn clients away, but the opposite happened.

Her insight:

This strategy ensured that every appointment was as valuable as possible, reducing no-shows and guaranteeing revenue upfront.

The success of Beauty Exposed Boutique’s SMS Marketing campaign shows the incredible power of modern marketing strategies. By combining SMS marketing with the convenience of Online Bookings, Debbi was able to grow her business, increase her revenue, reconnect with old clients, and see her calendar fill up fast.

As Debbi says:

If you’ve made it this far, you’re about to discover something we’ve been keeping hidden. There’s a twist to this story that you won’t believe!

The BIG SECRET? Those SMS messages Debbi sent to every customer in her database, well it cost her absolutely NOTHING! 

How is that possible? Well, all will be revealed very very soon. But if you can’t wait to find out how you can achieve similar results, click below to contact us today, and we’ll reveal the big secret—plus how you could be our next success story.