Your before photos give your after photos a powerful context making your artistry tell a story…
When you post a single photo of your client’s finished look, you might get a “That looks nice” kind of response, however, if you post the finished product alongside a photo of the overgrown look they were sporting when they arrived at your salon, you’ll get a “Wow, that’s amazing!” kind of response… and why’s that? Because now there’s a story and it has contrast. Or how about if you post a photo of your clients new set of lusciously full lashes, you might get a “Looks good” kind of a response, but if you post it with a shot of the barely-there lash look your client showed up on your doorstep with, then you’ll get yourself an “Ooh I love it” kind of a response…and why’s that? Because you’re giving the after photo some context.
So, that was a hot tip for you, but there’s another reason why we’re talking about before and after photos…
Very soon we will be releasing a brand new before and after photo feature in Simple Salon. This new feature will allow you to upload all of your before and after photos to your client cards in Simple Salon, as well as documents and files. This means that you can keep track of your clients’ looks. It’s great to refer back to your client’s past looks to see what they had done last time in the case that they want the same thing again or perhaps a slight deviation from what they previously had. No more trying to remember what you did and no more only relying on written notes… see it for real with the photos you upload to their profile.